Yousef F. Hekma

I am a Media Technology graduate from Universiti Utara Malaysia, with years of hands-on experience in web design, graphic design, photography, videography, and digital marketing. Since my time as a student, I have consistently delivered creative content across various industries, from visual branding to event documentation and digital platforms. I currently reside in Penang, Malaysia with my Malaysian wife, and I am legally eligible to work in the country. My passion lies in crafting visually engaging and meaningful media, whether it's designing a website, capturing a powerful moment, or building a brand identity. With the right blend of technical skills and creative vision, I’m ready to bring value to any professional environment.

What I Do

Photography

Covering all types of photography including weddings, graduations, corporate events, and more. I deliver a curated set of professionally edited photos within a short turnaround time to meet clients’ expectations.

Web Design

Designing fully customized websites using WordPress and Elementor, tailored to meet the unique needs of each client. Experienced in delivering websites across various industries and business types.

Training

Providing media-related training sessions such as Adobe Photoshop, Multi-Camera Production, and more. Trainings include learning toolkits like presentation slides, software guides, and hands-on exercises, tailored to client requirements.

Digital Marketing

Strategizing and executing online marketing campaigns through Google Ads, Facebook & Instagram Ads, and email marketing. Focused on helping brands grow visibility, drive traffic, and generate leads.

Videography

Experienced in the full video production pipeline, from storyboarding and shooting to editing. Fully equipped with professional tools including gimbal, drone, microphones, tripods, reflectors, lightings and more.

Graphic Design

Creating a wide range of visual content such as banners, logos, and promotional posters for social media, booths, and advertisements, regardless of industry background.

Live Streaming

Offering live streaming services for events, forums, and webinars on platforms like Facebook, Instagram, and YouTube using professional broadcasting tools like OBS Studio.

Content Strategy

Crafting content plans for social media, blogs, and digital platforms to maintain consistency, engage audiences, and align with brand goals. Emphasis on visuals, captions, and performance analytics.

Dinamika sodobnega iGaming trga: Promocijski modeli, tehnologija pokra in kibernetska zaščita

Globalni sektor spletne zabave se v zadnjih letih razvija z izjemno hitrostjo. Prehod uporabnikov z namiznih računalnikov na pametne mobilne naprave je povzročil temeljito spremembo v načinu, kako operaterji oblikujejo svoje storitve, vmesnike in nagradne sisteme. Sodobni igralci v digitalnem okolju ne iščejo več le obsežnih igralnih katalogov, temveč pričakujejo visoko odzivnost sistemov, transparentnost poslovnih pogojev ter takojšnjo izvedbo finančnih nakazil in izplačil.

Za spoznavanje delovanja novih platform ter preizkušanje igralnih mehanik brez potrebe po takojšnjem tveganju lastnih sredstev ponudniki pogosto uporabljajo specifične promocijske mehanizme. Za celovit vpogled v aktualne možnosti brezplačnega preizkusa storitev uporabniki obiskujejo specializirane analitične portale, kot je kasinoslovensko10.com/free-spiny/free-spiny-bez-vkladu. Takšni pregledi igralcem omogočajo natančno preučitev pogojev stavljenja (wagering requirements), veljavnosti licenc in nabora podprtih igralnih avtomatov pred ustvarjanjem uporabniškega računa.

Dolgoročna stabilnost iGaming industrije temelji na sinergiji med naprednimi programskimi rešitvami, doslednim spoštovanjem zakonodajnih regulativ ter odgovornim pristopom k upravljanju igralniških storitev.

Analitika rasti in ključni industrijski kazalniki

Podatki neodvisnih tržnih analitikov potrjujejo, da spletne igre na srečo in tekmovalni poker ostajata med najbolj propulzivnimi panogami v okviru svetovnega digitalnega gospodarstva.

Poudarjeni tržni podatki prikazujejo naslednje trende:

  • Obseg globalnega trga: Celotna vrednost iGaming industrije presega 170 milijard USD, pri čemer napovedi kažejo na povprečno letno stopnjo rasti (CAGR) nad 11,5 % v prihodnjih letih.

  • Uporaba mobilnih naprav: Več kot 94 % vseh aktivnih sej na spletnih platformah se danes izvede prek pametnih telefonov ali tablic.

  • Porazdelitev prihodkov po kategorijah: Spletni igralni avtomati (slots) ustvarijo okoli 49 % celotnih bruto prihodkov od iger (GGR), športne stave obsegajo 27 %, igre v živo (Live Casino) 17 %, tekmovalni spletni poker pa ustvari približno 7 % tržnega deleža.

  • Uporabniške prioritete: Več kot 90 % vprašanih igralcev kot primarni razlog za izbiro določenega operaterja navaja hitrost procesiranja izplačil ter enostavnost verifikacije identitete.

Mnenje strokovnjaka: Varovanje podatkov in stabilnost oblačne infrastrukture

Neprekinjeno delovanje kompleksnih igralniških sistemov zahteva napredne arhitekturne rešitve in visoko raven kibernetske zaščite.

Mag. Boris Urbančič, strokovnjak za varnost informacijskih sistemov ter podatkovno analitiko:

»Sodobne iGaming platforme obdelujejo ogromne količine podatkovnih zahtevkov v realnem času. Za preprečevanje zastojev ob konicah obiskovanosti je nujna uporaba porazdeljenih oblačnih arhitektur z avtomatskim upravljanjem obremenitev. Z vidika kibernetske varnosti so ključni elementi šifriranje podatkov s protokolom TLS 1.3, striktna primarna verifikacija ter tokenizacija vseh plačilnih kanalov. Zaupanje uporabnikov se gradi izključno s tehnično neoporečnostjo in preglednostjo delovanja.«

Glavni tehnološki stebri sodobnih igralniških platform

Visoka raven preglednosti ter poštenost delovanja sodobnih spletnih igralnic temelji na treh ključnih tehnoloških sklopih:

1. Kriptografski RNG in preverljivi algoritmi

Osnovni mehanizem vsake digitalne igralniške igre je generator naključnih števil (RNG). Ti matematični algoritmi so podvrženi rednim testiranjem s strani neodvisnih certifikacijskih organov (kot so eCOGRA, GLI ter iTech Labs). Uporaba kriptografskih zgoščevalnih funkcij omogoča preverjanje, da je vsak izid popolnoma naključen in neodvisen od prejšnjih krogov.

2. Live Casino in prenos podatkov v realnem času

Igre z živimi delivci združujejo avtentično izkušnjo klasičnih igralnic z digitalno dostopnostjo. Visokoločljivostni video prenos v ločljivosti 4K ter optično prepoznavanje znakov (OCR) omogočata, da se fizični premiki kart ali rulete v delčku sekunde pretvorijo v digitalne podatke za avtomatsko obdelavo stav.

3. Sodobni plačilni prehodi in Open Banking

Integracija naprednih API vmesnikov omogoča neposredno povezavo med igralniškimi računi, e-denarnicami ter bančnimi sistemi, kar bistveno skrajša čas odobritve finančnih transakcij in izboljša uporabniško izkušnjo.

Tekmovalni spletni poker: Strateško razmišljanje in nadzor integritete

Digitalni poker v iGaming sektorju zavzema posebno mesto, saj igralci ne tekmujejo proti hiši, temveč se merijo med seboj. Uspeh v pokru je zato v največji meri odvisen od znanja, razumevanja matematičnih verjetnosti in dolgoročne strateške discipline.

Ključne sestavine tekmovalnega pokra vključujejo:

  1. Uporaba matematičnih modelov (GTO): Sodobna teorija pokra temelji na matematično uravnovešenih strategijah, ki zmanjšujejo možnost, da nasprotniki izkoristijo tehnične napake v igri.

  2. Upravljanje bančnega računa (Bankroll Management): Sistematično obvladovanje finančnih sredstev je ključno za ublažitev vpliva kratkoročnih matematičnih nihanj (variance).

  3. Umetna inteligenca za preprečevanje nepravilnosti: Vodilna pokrovna omrežja uporabljajo napredne AI sisteme za analizo stavitvenih vzorcev, kar omogoča sprotno identifikacijo in blokiranje nedovoljene programske opreme ter dogovarjanja med igralci.

Varovalni mehanizmi in spodbujanje odgovornega igranja

Trajnostni razvoj spletnega igralništva zahteva aktivno vključevanje orodij za samoomejevanje neposredno v uporabniške vmesnike:

  • Nastavitev finančnih limitov: Možnost samostojne določitve dnevnih, tedenskih ali mesečnih stavnih stropov in omejitev vplačil.

  • Časovna opozorila: Avtomatski opomniki na zaslonu, ki uporabnika obveščajo o času, preživetem na platformi.

  • Možnost samoizključitve: Funkcija za kratkoročno ali trajno zaprtje igralniškega računa z vpisom v ustrezne registre.

  • Povezave do strokovne pomoči: Dostop do neodvisnih organizacij, ki nudijo podporo pri preprečevanju in reševanju težav, povezanih z igrami na srečo.

Preplet sodobne tehnološke infrastrukture, strogega licenciranja in poudarka na varnosti omogoča, da se iGaming sektor razvija kot pregledna in varna oblika digitalne zabave.

Resume

Working Experience

June 2025-
Current
SiteGiant Sdn Bhd

Digital Marketing & Creative (Contract)

I support the Marketing Department and work closely with the Creative Team to produce digital and creative content for five regions (Malaysia, Singapore, Taiwan, Philippines, and Thailand). My responsibilities include designing marketing materials, creating digital content, supporting social media and online campaigns, managing WordPress website updates, and assisting with video, graphics, and copywriting tasks as needed. I contribute to regional marketing initiatives by delivering consistent and high-quality creative work for the company.

Nov 2017-Current
Freelancer at
RS Multimedia

Media Director

Responsible to be main photographer and videographer (weddings, graduations and events). Involves in photo & video editing, designing (banner etc.), media instructor and deliver services according to clients' demands.

Sept 2023-
28th Mar 2025
Acad Solutions Sdn Bhd (Malaysia Branch)

Senior Digital Marketing Executive

I single-handedly managed all marketing initiatives, including redeveloping the company website from scratch with a custom design, strategizing and executing Google Ads, social media advertising, email campaigns, and promotional campaigns, while also handling all design materials and social media platforms to develop a strong corporate image through digital content, social media posters, and promotional advertisements for the company's products.

Mar 2023-
Jul 2023
Penang Golf Club | Taiyo Resort (PG) Sdn Bhd

HOD Graphic Designer / Photographer

Responsible to handle all designing materials and product photoshoot as well as develop a corporate image, from banners, social media posters and promotional advertisement about the organization.

Feb 2023-
Mar 2023
Apple Heritage Hotel

Branch Customer Experience Supervisor

Responsible to ensure check-in and check-out processes are are running smoothy, providing the guest with great Customer service, and improving hotel operation and guest experience.

5-20 Nov 2022
MP Bentong Pahang, YB Young Syefura (YB Rara)

PRU15 Campaign Photographer

Responsible to document and capture PRU 15 candidate journey throughout the campaign period by taking pictures and & social media materials. More than 10k pictures were captured.

Feb 2022 -
Nov 2022
Monthly Project based in
BigDomain Sdn Bhd

Team Lead | Web Designer

Responsible to complete tasks based on project demands mostly in designing websites for clients using WordPress and Elementor. Designing posters, banners, etc for company use. Became WordPress Instructor and involves in supervising interns' works & website amendments.

Sept 2021 -
Jan 2022
Convergence Era Legacy, Alor Setar

Intern (University Practicum)

Responsible to design website according to clients demand and involve in idea brainstorming with clients.

Nov 2020 -
Nov 2021
Persatuan Teknologi Media, HEP, Universiti Utara Malaysia, Kedah

President

Became main reqruiter to choose member of Persatuan Teknologi Media. Photoshop and multi-camera production instructor and organized programs for media students.

May 2019 -
Nov 2020
Persatuan Teknologi Media, HEP, Universiti Utara Malaysia, Kedah

Vice President

Became one of the reqruiter to choose member of Persatuan Teknologi Media. Assist in organizing programs for media students.

Education

Sept 2018 -
Jan 2022
CGPA: 3.70

Bachelor of Media Technology with Honour

Universiti Utara Malaysia (UUM), Kedah, Malaysia

(First Class Student)

(VC Gold Medal Award)

Graduate with CGPA: 3.70

Sept 2015 -
Dec 2017
incomplete

Bachelor of Electrical System Engineering with Honour

Universiti Malaysia Perlis (UniMAP), Perlis, Malaysia

Nov 2014 -
Apr 2015
Level: Pre-intermediate

Intensive English Course (IEC)

Universiti Malaysia Perlis (UniMAP), Perlis, Malaysia

Extra-curricular Activities

Dec 2020

Instructor of Multi-Camera Production Workshop, RS Mutlimedia, Kedah

Universiti Utara Malaysia (UUM), Kedah, Malaysia

Dec 2020

Director of Hari Organisasi Pelajar (E-HOPE DAY)

Bahagian Pembangunan
Pelajar, Jabatan Hal Ehwal Pelajar, UUM, Kedah, Malaysa

Nov 2020

Director of Let’s Unite Our Leaders initiative

Persatuan Teknologi Media &  Bahagian Pembangunan Pelajar, Jabatan Hal Ehwal Pelajar, UUM, Kedah, Malaysa

Dec 2019

Student Advisor of OSEM : Media, Psychology and Us!

Persatuan Teknologi Media, UUM, Kedah, Malaysia

Nov 2019

Student Advisor of Industry Engagement Media 2019 (IEM 2019)

Persatuan Teknologi Media, UUM, Kedah, Malaysia

Nov 2019

Instructor of Magic of Editing (Photoshop Workshop)

Persatuan Teknologi Media, HEP, Universiti Utara Malaysia, Kedah, Malaysia

Design Skills

Poster Design

90%

Web Design

90%

T-shirt Design

70%

Graphic Design

80%

Logo Design

40%

Media Skills

Photography

90%

Videography

90%

OBS Live Streaming

70%

Photoshop

80%

Premiere Pro

80%

Editing Skills

80%

Video Editing

80%

Directing

70%

WordPress

90%

Elementor

95%

Google Ads

85%

Social Media Ads

60%

Email Marketing

70%

Language

Arabic

100%

English

90%

Malay

70%

Soft Skills

Leadership

95%

Analytical

95%

Attitude

90%

Problem Solving

90%

Organized

90%

Communication

80%

Time Management

95%

Creativity

85%

Mentoring / Training

90%

Multitasking

90%

introversion

60%

Knowledges

  • Print
  • Digital Design
  • Social Media
  • Time Management
  • Communication
  • Problem-Solving
  • Social Networking
  • Flexibility

Hobbies & Interes

  • Volunteering
  • Listening to Music
  • Travelling
  • Podcasting
  • Swimming
  • Hiking
  • Public speaking
  • Exploring other cultures

Completed Courses

  • Online Radio Production
  • Video Directing
  • Digital Video Production
  • Public Speaking Skills
  • English For Professional Communication
  • Introduction To Translation
  • Information Communication Technology
  • Information Communication Technology (ICT) And Society
  • Introduction To Media Technology
  • Fundamental To Advertising
  • Fundamental To Journalism
  • Basic Broadcasting
  • Media Theory
  • Media Visual
  • Media Visual
  • Media Writing
  • Photography
  • Media Ethics And Law
  • Media Creativity And Aesthetics
  • Research Methodology In Media
  • Media Psychology
  • Statistic For Social Science
  • Introduction To Entrepreneurship

Participation & Certificates:

Awards

Vice Chancellor Gold Medal Award ( UUM)

1 of ≈50 students out of 5700 graduan
2023

Dean List Award A202 (SMMTC UUM)

Matric Number: 260534
2022

Dean List Award A201 (SMMTC UUM)

Matric Number: 260534
2021

Dean List Award A192 (SMMTC UUM)

Matric Number: 260534
2020

Top 3 Best Short Film Award (SMMTC UUM)

Matric Number: 260534
2021

Associate Member

Matric Number: 260534
2019/2020 (A191-A192)

Best Leadership Award (UniMAP)

Matric Number: 151090115-5
2015

Portfolio

Hari Merdeka Social Media Poster 2025

Hari Merdeka Social Media Poster 2025

Posters
Ramadan 2025 social media wishes

Ramadan 2025 social media wishes

Posters
RollUp Banner_Altium Designer Training Course Banner 2025

RollUp Banner_Altium Designer Training Course Banner 2025

Posters
Altium Designer 25 and Future of Concurrent Design Live Webinar

Altium Designer 25 and Future of Concurrent Design Live Webinar

Posters
Altium Designer 30% discount promo

Altium Designer 30% discount promo

Posters
ACAD MY Email Signature

ACAD MY Email Signature

Posters
Christmas Social Media Wishes Poster

Christmas Social Media Wishes Poster

Posters
WebinarJam Team Dynamics by PCB CoDesign

WebinarJam Team Dynamics by PCB CoDesign

Posters
Altium Design TBL 20% Discount for New user Campaign

Altium Design TBL 20% Discount for New user Campaign

Posters

Contact

Bayan Baru, Pulau Pinang

+6 011-2951 9437

yousefhekma@gmail.com

Malaysia LTSV & Permanent Resident

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