Yousef Hekma
Graphic & Web Designer
Media Specialist
Photographer
Videographer
Graphic Designer
Web Designer
Yousef F. Hekma
I am a Media Technology graduate from Universiti Utara Malaysia, with years of hands-on experience in web design, graphic design, photography, videography, and digital marketing. Since my time as a student, I have consistently delivered creative content across various industries, from visual branding to event documentation and digital platforms. I currently reside in Penang, Malaysia with my Malaysian wife, and I am legally eligible to work in the country. My passion lies in crafting visually engaging and meaningful media, whether it's designing a website, capturing a powerful moment, or building a brand identity. With the right blend of technical skills and creative vision, I’m ready to bring value to any professional environment.
What I Do
Photography
Covering all types of photography including weddings, graduations, corporate events, and more. I deliver a curated set of professionally edited photos within a short turnaround time to meet clients’ expectations.
Web Design
Designing fully customized websites using WordPress and Elementor, tailored to meet the unique needs of each client. Experienced in delivering websites across various industries and business types.
Training
Providing media-related training sessions such as Adobe Photoshop, Multi-Camera Production, and more. Trainings include learning toolkits like presentation slides, software guides, and hands-on exercises, tailored to client requirements.
Digital Marketing
Strategizing and executing online marketing campaigns through Google Ads, Facebook & Instagram Ads, and email marketing. Focused on helping brands grow visibility, drive traffic, and generate leads.
Videography
Experienced in the full video production pipeline, from storyboarding and shooting to editing. Fully equipped with professional tools including gimbal, drone, microphones, tripods, reflectors, lightings and more.
Graphic Design
Creating a wide range of visual content such as banners, logos, and promotional posters for social media, booths, and advertisements, regardless of industry background.
Live Streaming
Offering live streaming services for events, forums, and webinars on platforms like Facebook, Instagram, and YouTube using professional broadcasting tools like OBS Studio.
Content Strategy
Crafting content plans for social media, blogs, and digital platforms to maintain consistency, engage audiences, and align with brand goals. Emphasis on visuals, captions, and performance analytics.
Dinamika sodobnega iGaming trga: Promocijski modeli, tehnologija pokra in kibernetska zaščita
Globalni sektor spletne zabave se v zadnjih letih razvija z izjemno hitrostjo. Prehod uporabnikov z namiznih računalnikov na pametne mobilne naprave je povzročil temeljito spremembo v načinu, kako operaterji oblikujejo svoje storitve, vmesnike in nagradne sisteme. Sodobni igralci v digitalnem okolju ne iščejo več le obsežnih igralnih katalogov, temveč pričakujejo visoko odzivnost sistemov, transparentnost poslovnih pogojev ter takojšnjo izvedbo finančnih nakazil in izplačil.
Za spoznavanje delovanja novih platform ter preizkušanje igralnih mehanik brez potrebe po takojšnjem tveganju lastnih sredstev ponudniki pogosto uporabljajo specifične promocijske mehanizme. Za celovit vpogled v aktualne možnosti brezplačnega preizkusa storitev uporabniki obiskujejo specializirane analitične portale, kot je kasinoslovensko10.com/free-spiny/free-spiny-bez-vkladu. Takšni pregledi igralcem omogočajo natančno preučitev pogojev stavljenja (wagering requirements), veljavnosti licenc in nabora podprtih igralnih avtomatov pred ustvarjanjem uporabniškega računa.
Dolgoročna stabilnost iGaming industrije temelji na sinergiji med naprednimi programskimi rešitvami, doslednim spoštovanjem zakonodajnih regulativ ter odgovornim pristopom k upravljanju igralniških storitev.
Analitika rasti in ključni industrijski kazalniki
Podatki neodvisnih tržnih analitikov potrjujejo, da spletne igre na srečo in tekmovalni poker ostajata med najbolj propulzivnimi panogami v okviru svetovnega digitalnega gospodarstva.
Poudarjeni tržni podatki prikazujejo naslednje trende:
Obseg globalnega trga: Celotna vrednost iGaming industrije presega 170 milijard USD, pri čemer napovedi kažejo na povprečno letno stopnjo rasti (CAGR) nad 11,5 % v prihodnjih letih.
Uporaba mobilnih naprav: Več kot 94 % vseh aktivnih sej na spletnih platformah se danes izvede prek pametnih telefonov ali tablic.
Porazdelitev prihodkov po kategorijah: Spletni igralni avtomati (slots) ustvarijo okoli 49 % celotnih bruto prihodkov od iger (GGR), športne stave obsegajo 27 %, igre v živo (Live Casino) 17 %, tekmovalni spletni poker pa ustvari približno 7 % tržnega deleža.
Uporabniške prioritete: Več kot 90 % vprašanih igralcev kot primarni razlog za izbiro določenega operaterja navaja hitrost procesiranja izplačil ter enostavnost verifikacije identitete.
Mnenje strokovnjaka: Varovanje podatkov in stabilnost oblačne infrastrukture
Neprekinjeno delovanje kompleksnih igralniških sistemov zahteva napredne arhitekturne rešitve in visoko raven kibernetske zaščite.
Mag. Boris Urbančič, strokovnjak za varnost informacijskih sistemov ter podatkovno analitiko:
»Sodobne iGaming platforme obdelujejo ogromne količine podatkovnih zahtevkov v realnem času. Za preprečevanje zastojev ob konicah obiskovanosti je nujna uporaba porazdeljenih oblačnih arhitektur z avtomatskim upravljanjem obremenitev. Z vidika kibernetske varnosti so ključni elementi šifriranje podatkov s protokolom TLS 1.3, striktna primarna verifikacija ter tokenizacija vseh plačilnih kanalov. Zaupanje uporabnikov se gradi izključno s tehnično neoporečnostjo in preglednostjo delovanja.«
Glavni tehnološki stebri sodobnih igralniških platform
Visoka raven preglednosti ter poštenost delovanja sodobnih spletnih igralnic temelji na treh ključnih tehnoloških sklopih:
1. Kriptografski RNG in preverljivi algoritmi
Osnovni mehanizem vsake digitalne igralniške igre je generator naključnih števil (RNG). Ti matematični algoritmi so podvrženi rednim testiranjem s strani neodvisnih certifikacijskih organov (kot so eCOGRA, GLI ter iTech Labs). Uporaba kriptografskih zgoščevalnih funkcij omogoča preverjanje, da je vsak izid popolnoma naključen in neodvisen od prejšnjih krogov.
2. Live Casino in prenos podatkov v realnem času
Igre z živimi delivci združujejo avtentično izkušnjo klasičnih igralnic z digitalno dostopnostjo. Visokoločljivostni video prenos v ločljivosti 4K ter optično prepoznavanje znakov (OCR) omogočata, da se fizični premiki kart ali rulete v delčku sekunde pretvorijo v digitalne podatke za avtomatsko obdelavo stav.
3. Sodobni plačilni prehodi in Open Banking
Integracija naprednih API vmesnikov omogoča neposredno povezavo med igralniškimi računi, e-denarnicami ter bančnimi sistemi, kar bistveno skrajša čas odobritve finančnih transakcij in izboljša uporabniško izkušnjo.
Tekmovalni spletni poker: Strateško razmišljanje in nadzor integritete
Digitalni poker v iGaming sektorju zavzema posebno mesto, saj igralci ne tekmujejo proti hiši, temveč se merijo med seboj. Uspeh v pokru je zato v največji meri odvisen od znanja, razumevanja matematičnih verjetnosti in dolgoročne strateške discipline.
Ključne sestavine tekmovalnega pokra vključujejo:
Uporaba matematičnih modelov (GTO): Sodobna teorija pokra temelji na matematično uravnovešenih strategijah, ki zmanjšujejo možnost, da nasprotniki izkoristijo tehnične napake v igri.
Upravljanje bančnega računa (Bankroll Management): Sistematično obvladovanje finančnih sredstev je ključno za ublažitev vpliva kratkoročnih matematičnih nihanj (variance).
Umetna inteligenca za preprečevanje nepravilnosti: Vodilna pokrovna omrežja uporabljajo napredne AI sisteme za analizo stavitvenih vzorcev, kar omogoča sprotno identifikacijo in blokiranje nedovoljene programske opreme ter dogovarjanja med igralci.
Varovalni mehanizmi in spodbujanje odgovornega igranja
Trajnostni razvoj spletnega igralništva zahteva aktivno vključevanje orodij za samoomejevanje neposredno v uporabniške vmesnike:
Nastavitev finančnih limitov: Možnost samostojne določitve dnevnih, tedenskih ali mesečnih stavnih stropov in omejitev vplačil.
Časovna opozorila: Avtomatski opomniki na zaslonu, ki uporabnika obveščajo o času, preživetem na platformi.
Možnost samoizključitve: Funkcija za kratkoročno ali trajno zaprtje igralniškega računa z vpisom v ustrezne registre.
Povezave do strokovne pomoči: Dostop do neodvisnih organizacij, ki nudijo podporo pri preprečevanju in reševanju težav, povezanih z igrami na srečo.
Preplet sodobne tehnološke infrastrukture, strogega licenciranja in poudarka na varnosti omogoča, da se iGaming sektor razvija kot pregledna in varna oblika digitalne zabave.
Resume
Working Experience
June 2025-
Current
SiteGiant Sdn Bhd
Digital Marketing & Creative (Contract)
I support the Marketing Department and work closely with the Creative Team to produce digital and creative content for five regions (Malaysia, Singapore, Taiwan, Philippines, and Thailand). My responsibilities include designing marketing materials, creating digital content, supporting social media and online campaigns, managing WordPress website updates, and assisting with video, graphics, and copywriting tasks as needed. I contribute to regional marketing initiatives by delivering consistent and high-quality creative work for the company.
Nov 2017-Current
Freelancer atRS Multimedia
Media Director
Responsible to be main photographer and videographer (weddings, graduations and events). Involves in photo & video editing, designing (banner etc.), media instructor and deliver services according to clients' demands.
Sept 2023-
28th Mar 2025
Acad Solutions Sdn Bhd (Malaysia Branch)
Senior Digital Marketing Executive
I single-handedly managed all marketing initiatives, including redeveloping the company website from scratch with a custom design, strategizing and executing Google Ads, social media advertising, email campaigns, and promotional campaigns, while also handling all design materials and social media platforms to develop a strong corporate image through digital content, social media posters, and promotional advertisements for the company's products.
Mar 2023-
Jul 2023
Penang Golf Club | Taiyo Resort (PG) Sdn Bhd
HOD Graphic Designer / Photographer
Responsible to handle all designing materials and product photoshoot as well as develop a corporate image, from banners, social media posters and promotional advertisement about the organization.
Feb 2023-
Mar 2023
Apple Heritage Hotel
Branch Customer Experience Supervisor
Responsible to ensure check-in and check-out processes are are running smoothy, providing the guest with great Customer service, and improving hotel operation and guest experience.
5-20 Nov 2022
MP Bentong Pahang, YB Young Syefura (YB Rara)PRU15 Campaign Photographer
Responsible to document and capture PRU 15 candidate journey throughout the campaign period by taking pictures and & social media materials. More than 10k pictures were captured.
Feb 2022 -
Nov 2022
Monthly Project based in BigDomain Sdn Bhd
Team Lead | Web Designer
Responsible to complete tasks based on project demands mostly in designing websites for clients using WordPress and Elementor. Designing posters, banners, etc for company use. Became WordPress Instructor and involves in supervising interns' works & website amendments.
Sept 2021 -
Jan 2022
Convergence Era Legacy, Alor Setar
Intern (University Practicum)
Responsible to design website according to clients demand and involve in idea brainstorming with clients.
Nov 2020 -
Nov 2021
Persatuan Teknologi Media, HEP, Universiti Utara Malaysia, Kedah
President
Became main reqruiter to choose member of Persatuan Teknologi Media. Photoshop and multi-camera production instructor and organized programs for media students.
May 2019 -
Nov 2020
Persatuan Teknologi Media, HEP, Universiti Utara Malaysia, Kedah
Vice President
Became one of the reqruiter to choose member of Persatuan Teknologi Media. Assist in organizing programs for media students.
Education
Sept 2018 -
Jan 2022
CGPA: 3.70
Bachelor of Media Technology with Honour
Universiti Utara Malaysia (UUM), Kedah, Malaysia
(First Class Student)
(VC Gold Medal Award)
Graduate with CGPA: 3.70
Sept 2015 -
Dec 2017
incomplete
Bachelor of Electrical System Engineering with Honour
Universiti Malaysia Perlis (UniMAP), Perlis, Malaysia
Nov 2014 -
Apr 2015
Level: Pre-intermediate
Intensive English Course (IEC)
Universiti Malaysia Perlis (UniMAP), Perlis, Malaysia
Extra-curricular Activities
Dec 2020
Instructor of Multi-Camera Production Workshop, RS Mutlimedia, Kedah
Universiti Utara Malaysia (UUM), Kedah, Malaysia
Dec 2020
Director of Hari Organisasi Pelajar (E-HOPE DAY)
Bahagian Pembangunan
Pelajar, Jabatan Hal Ehwal Pelajar, UUM, Kedah, Malaysa
Nov 2020
Director of Let’s Unite Our Leaders initiative
Persatuan Teknologi Media & Bahagian Pembangunan Pelajar, Jabatan Hal Ehwal Pelajar, UUM, Kedah, Malaysa
Dec 2019
Student Advisor of OSEM : Media, Psychology and Us!
Persatuan Teknologi Media, UUM, Kedah, Malaysia
Nov 2019
Student Advisor of Industry Engagement Media 2019 (IEM 2019)
Persatuan Teknologi Media, UUM, Kedah, Malaysia
Nov 2019
Instructor of Magic of Editing (Photoshop Workshop)
Persatuan Teknologi Media, HEP, Universiti Utara Malaysia, Kedah, Malaysia
Design Skills
Poster Design
Web Design
T-shirt Design
Graphic Design
Logo Design
Media Skills
Photography
Videography
OBS Live Streaming
Photoshop
Premiere Pro
Editing Skills
Video Editing
Directing
WordPress
Elementor
Google Ads
Social Media Ads
Email Marketing
Language
Arabic
English
Malay
Soft Skills
Leadership
Analytical
Attitude
Problem Solving
Organized
Communication
Time Management
Creativity
Mentoring / Training
Multitasking
introversion
Knowledges
- Digital Design
- Social Media
- Time Management
- Communication
- Problem-Solving
- Social Networking
- Flexibility
Hobbies & Interes
- Volunteering
- Listening to Music
- Travelling
- Podcasting
- Swimming
- Hiking
- Public speaking
- Exploring other cultures
Completed Courses
- Online Radio Production
- Video Directing
- Digital Video Production
- Public Speaking Skills
- English For Professional Communication
- Introduction To Translation
- Information Communication Technology
- Information Communication Technology (ICT) And Society
- Introduction To Media Technology
- Fundamental To Advertising
- Fundamental To Journalism
- Basic Broadcasting
- Media Theory
- Media Visual
- Media Visual
- Media Writing
- Photography
- Media Ethics And Law
- Media Creativity And Aesthetics
- Research Methodology In Media
- Media Psychology
- Statistic For Social Science
- Introduction To Entrepreneurship
Participation & Certificates:
Awards
Vice Chancellor Gold Medal Award ( UUM)
Dean List Award A202 (SMMTC UUM)
Dean List Award A201 (SMMTC UUM)
Dean List Award A192 (SMMTC UUM)
Top 3 Best Short Film Award (SMMTC UUM)
Associate Member